History of ELEY Manufacturing Operations
Founded in 1990, Nebraska-born and family-owned ELEY® Corporation was formed with a mission to design, produce and sell the most durable and reliable hose reels on the planet.
Our first few years saw double-digit growth, and we quickly outgrew the capacity of our hometown facility in the small rural farming community of Orchard, Nebraska. In 1996 we moved our operations to the state's capital city of Lincoln.
In the early 2000s, after taking a firm "Made in America" stand since our founding, we watched a significant level of our sales disappear as many retail and wholesale partners chose lower-priced China-made knock-offs. The pattern was clear, and it was time for a hard decision...move our fabrication operations offshore or find something else to do for a living.
With a sizable demand for the quality and performance of ELEY® products, we moved our fabrication operations overseas in 2006.
Suddenly having every type of manufacturing equipment and process now available to them through contract manufacturers, the ELEY® product development team was freed up to design products that would best serve the needs of our customers instead of designing them around the equipment we already owned.
Ensuring that all products are fabricated to our strict quality standards, today's ELEY® products are the highest quality and best performing that we have ever produced. All ELEY® products are backed with our industry-leading 10-YEAR No-Leak, No-Break, No-Rust Guarantee.
ELEY® products are also backed with a full array of replacement parts, shipped the same day from our two strategically located warehouses in Salt Lake City, UT and Knoxville, TN. Most part orders arrive at 95% of USA locations with just 1 or 2 days.
ELEY® products are backed by world-class customer support. Staffed by home-grown support specialists from the Midwest, when you reach out to the ELEY® Customer Support team, you're going to experience small-town, Midwestern hospitality at its best. You can read testimonies about our support on our Customer Reviews on ELEY® Support page.
Following is a breakdown of the current ELEY® organizational operations.
Our mission is to design, manufacture, and deliver the highest-quality outdoor watering products in the world and back them up with the industry-leading warranties and the highest-quality customer support available. To that end, we have taken a global approach to resource the services needed to meet this goal.
- Product Design, Engineering, and Testing (In-house USA)
- Production & Packaging - Garden Hose (In-house USA), Salt Lake City, UT
- Production & Packaging - Reels, Watering Tools & Accessories (China)
- Warehousing & Order Processing (In-house USA) Salt Lake City, UT & Knoxville, TN
- Sales & Marketing (In-house USA and numerous USA vendors)
- Shipping & Delivery (UPS, USPS)
- Customer Support (In-house USA)
As you can see, although some fabrication operations take place overseas, your purchase of ELEY® products supports the American economy (and families) across a wide range of industries.