Don't Worry.  You Found Us. 

Eley Corporation and Rapid Reel are the same company...always have been. 

In 1990, when the John Eley family started a hose reel manufacturing company in their rural Nebraska hometown of Orchard, John and his three sons initially named the company Reel Quick, Inc.  However, in the mid-1990's they decided to transition to the less confusing and more easily remembered, Rapid Reel brand name. They marketed their hose reels under this brand name until 2010, when the product offering started expanding beyond just quality hose reels. With the addition of Eley-designed garden hose and watering tools, the need arose for a brand name that wasn't so singularly focused on just hose reels. In 2011, all marketing efforts were consolidated under the ELEY brand name. 

We take a great deal of pride in being able to design, produce and deliver the finest hose reels, garden hose and watering tools on the market.  We wouldn't put our name on it if we didn't.