About Us
Built on Quality. Designed to Last.
ELEY® Corporation (pronounced “ee-lee”) is a Nebraska-born, family-owned company that has been designing and manufacturing commercial-duty garden hoses, hose reels, and watering tools since 1990.
Rooted in rural farm country, we learned early on that equipment isn’t just about convenience. It has to deliver lasting, dependable performance backed by high-quality materials. That mindset continues to shape everything we build.
Guided by these small-town values, ELEY®—formerly known as Reel Quick, Inc.® and Rapid-Reel®—has grown into one of America’s most trusted brands in outdoor watering. Today, the three founding brothers, Mark, Warren, and Craig, remain actively involved, ensuring every product reflects a hands-on commitment to quality and Heartland-style customer support.
How the ELEY Brothers Do Business
The principles and small-town values that guide ELEY are simple—including a belief that shapes everything we do: treat others the way you want to be treated. Take care of your customers, do the right thing, and build products you’d be proud to use yourself. It’s why we’ve never been willing to compromise on quality, even early on, when we tried building a lower-quality version and realized it simply isn’t who we are.
What Sets ELEY Apart?
Co-founder Craig Eley shares how ELEY approaches product design with one goal in mind: helping you get the job done right, without frustration. By combining modern engineering with time-tested standards, we create products that solve real problems, work the way you expect them to, and hold up over time—without letting cost dictate the outcome.
Is ELEY Right for You?
ELEY is trusted by hundreds of thousands of customers who value reliability and performance over quick replacements. Every product is backed by a 10-year, no-leak, no-break, no-rust guarantee and built to last well beyond that.
We understand that ELEY products and the investment that comes with them may not be for everyone. But if you’re looking for equipment you can rely on season after season, you’re in the right place. It’s a difference you’ll notice right away and appreciate for years to come.
Frequently Asked Questions
Where Can I Buy ELEY Products?
ELEY® products are ONLY sold consumer-direct from this corporate website. We do not offer a wholesale program, and therefore, ELEY® products are not available through traditional local or online retailers. However, virtually any business or online influencer can earn commissions by referring prospective customers to this website through our Affiliate Program.
Where Does ELEY Ship To?
Currently, ELEY products are only sold in the United States, including Alaska and Hawaii.
Destinations in the 48 contiguous states are typically shipped via UPS, with the other locations by USPS.
We DO NOT sell nor ship to U.S. territories, APO/FPO addresses, or any international destinations, including Canada. For complete details, visit our SHIPPING page.
How Fast Will ELEY Ship My Order?
We ship Monday through Friday, and if placed by 2:30 PM (your local time), orders typically ship the same day. With two strategically located warehouses, we're able to deliver to 95% of all addresses in the 48 states in just a few days.
(click on map to enlarge). For complete details and up-to-date information on any (temporary) shipping delays, visit our SHIPPING page.
What Type of Customer Support Does ELEY Offer?
The quality of our customer support is just as important to us as the quality of our products. You can visit Customer Feedback to read what our customers have to say about our in-house support team. Our Online Help Desk provides comprehensive 24/7/365 support, and most inquiries can be self-diagnosed and answered by working through the relevant topics. If you're unable to get your question answered or issue resolved through this help desk, then you will be able to reach out to us, and one of our Midwest customer support specialists will assist you during our regular business hours of 8-5, M-F, CST
What Kind of Warranty Does ELEY Offer?
How many products can you purchase today that will guarantee that they'll
work just as well ten years from now? ELEY® makes that promise. We believe that
the length of a product warranty is directly correlated to how much confidence
the manufacturer has in the product they've produced. ELEY® backs all of our
products with an astounding 10-YEAR NO-Leak, NO-Break, NO-Rust guarantee! If
you do have a failure, we'll promptly send you a new replacement for whatever
product or component has failed. See our Warranty Policy for complete details.
What is ELEY's Return Policy?
We want to make sure you're completely satisfied with your purchase. You'll have 30 days from the purchase date to return any item, for any reason, for a full refund. And even though we give our customers a full month to put ELEY® products to the test, to ensure they meet their quality and performance expectations, less than one half of one percent (0.005%) return their purchase. Many returns are the result of ordering the wrong item or quantity, so double-check your shopping cart before submitting your order. See our Returns Policy for complete details.
Where Are ELEY Products Made?
Fabrication of our product components takes place in both the USA and China. Company operations, however, involve much more than just the fabrication process, including product R&D and design, packaging, marketing, transportation, warehousing, fulfillment, and the ever-important customer support. Recognizing that today's competitive marketplace is a global one, ELEY® Corporation has developed a business model that combines both domestic and overseas operations, which enables us to:
- Design revolutionary, innovative products based on customer needs instead of on the equipment we own.
- Manufacture the highest quality products in our category
- Sell these premium products at fair and reasonable prices
- Back them with unparalleled warranties and customer support
For more detailed information about our operations and history, please visit the History Overview of ELEY® Manufacturing.
Are you looking for Rapid-Reel?
Don't worry, you found us. ELEY Corporation and Rapid-Reel are the same company...always have been.
In 1990, when the John Eley family started a hose reel manufacturing company in their rural Nebraska hometown of Orchard, John and his three sons initially named it Reel Quick, Inc. However, in the mid-1990s, they decided to transition to the less confusing and more easily remembered, Rapid-Reel brand name. A few years later, they also introduced the sub-brand of TRITON. They marketed their hose reels under these brand names until 2010 when the product offering started expanding beyond just quality hose reels. With the addition of newly developed garden hose and watering tools, the need arose for a brand name that wasn't singularly focused on just hose reels. As a result, the company was renamed after the family's surname to Eley Corporation, and all products were consolidated under the ELEY brand name.<
We take a great deal of pride in being able to design, produce and deliver the finest garden hose reels, garden hose and watering tools on the market. We wouldn't put our name on it if we didn't.
What About My Privacy and Security?
The privacy of your personal information is of utmost importance to ELEY® Corporation, and numerous safeguards have been put in place to ensure its security. We also guarantee that your information will only be used internally by ELEY® for relevant customer-vendor communications. Your information will never be sold or shared with any outside or third-party entity. We also do not store credit card information, as we believe it to be the most secure method of protecting your card. Our many repeat customers have simply grown accustomed to knowing they'll need to have their credit card handy when they return to make another purchase. See our Privacy Policy and Terms of Service for complete details.
